Thinking

Creating themed attractions is an art and a science. Every project demands a delicate balance between storytelling, technology, safety, and guest experience. I have witnessed firsthand how these elements can clash or harmonize, depending on the approach taken. Today, I want to share insights on solving attraction design problems that often arise in this dynamic field. Whether you are developing a new ride, a museum exhibit, or an immersive resort experience, these strategies

After working as an attraction designer, architecture manager, and master planner, I have started to look at AI differently. At first, the obvious value was speed. AI can accelerate iteration, visualization, research, and many repetitive parts of the development process. But speed is not where I see its greatest potential. In attraction development, the difficult problems often appear later. A concept may look strong during Blue Sky development, but as the project moves forwa

One of the clearest things I have learned from using AI is that it can allow a small team to complete work that might previously have required three or four people working for several weeks. It can produce more work in less time, with fewer resources and lower cost. However, the quality of the result is not determined by AI alone. It depends greatly on the person using it—their sense, experience, knowledge, judgment, and willingness to explore areas they do not yet understand

By Glara Han | May 2026 When people talk about AI in the theme park industry, the conversation almost always lands in the same place: personalized marketing, dynamic pricing, chatbots for guest services, maybe predictive maintenance. All useful. All real. But all happening after the attraction is already built. That's the wrong end of the problem. The most expensive, most painful, most time-consuming challenges in this industry don't happen at the gift shop or the ticketing a

Theme parks and museums are not just places to visit; they are immersive experiences that transport visitors to different worlds. The production design in these spaces plays a crucial role in shaping how we perceive and interact with the environment. From the intricate details of a themed ride to the carefully curated exhibits in a museum, innovative production design enhances storytelling and creates memorable experiences. In this blog post, we will explore the significance

Theme parks are not just about thrilling rides and entertaining shows; they are immersive experiences that transport visitors to different worlds. At the heart of this transformation lies architecture, which plays a crucial role in the design and production of theme parks. From the initial concept to the final execution, architecture shapes the visitor experience, influences storytelling, and enhances the overall aesthetic appeal of the park. In this blog post, we will explor

Theme parks are more than just a collection of rides and attractions; they are immersive worlds that transport visitors into realms of fantasy and adventure. With 25 years of experience in theme park design, I have witnessed the evolution of this industry and the innovative approaches that have shaped it. This blog post will explore the key elements of successful theme park design, the importance of storytelling, and how to create unforgettable experiences for guests. A color